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In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Get familiar with the new lines of ammunition your customers will be asking about.

Kinsey’s new dealer giveaway; Mountain Archery Fest expands for 2020; Sig Sauer Academy Introduces “Task Force Sig” team building; Companies call on government to catch up with testing scents for CWD.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

American Tactical, U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, introduces a new home defense shotgun.