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4 Questions for Marketing Plan

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.
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Video: How to Apply for Paycheck Protection Program Loan Forgiveness

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.
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Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.
American Tactical Bulldog Shotgun

American Tactical Bull-Dog Shotgun

American Tactical, U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, introduces a new home defense shotgun.
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2020 Hunting Retailer Show Recap

The first Hunting Retailer Show, held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, was a success. If you didn’t make it, here’s what you missed.
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Successful Financing With Funding Alternatives

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.
ATF Form 4473 gun NICS photo by clemons

ATF Announces Release of New Form 4473

The Bureau of Alcohol, Tobacco and Firearms has released a new Form 4473 with several changes from the existing version.
Hatsan Volt beauty

HatsanUSA Volt Dual-Power Portable Compressor

The HatsanUSA Volt Dual-Power Portable Compressor quickly fills air rifles and can be run from a wall outlet or 12V power source.
SIG manufacturing floor Photo by Alan Clemons

On Memorial Day, The Firearm Industry Pauses

For months, America has been cooped up but life still seems to move at a dizzying pace. But not on Memorial Day. On Monday, May 25, we pause.