Guns

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

Kel-Tec's KS7 is a compact, powerful and smooth shotgun.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

Glock's G48 MOS features an optics-ready Slimline design.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Simplicity and reliability at a value price.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

The optics-ready 940 Pro Tactical is the newest member of Mossberg’s 940 Pro family of 12-gauge shotguns.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

This gun offers rimfire excellence, with an AR-style grip and all-aluminum construction.

When it comes to shotguns for home defense, law enforcement, military and tactical use, few companies have a better handle...

Double down on the current handgun buying frenzy by stocking your shelves with these beauties.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.