Guns

Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

Kel-Tec's KS7 is a compact, powerful and smooth shotgun.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

Glock's G48 MOS features an optics-ready Slimline design.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Simplicity and reliability at a value price.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

The optics-ready 940 Pro Tactical is the newest member of Mossberg’s 940 Pro family of 12-gauge shotguns.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

This gun offers rimfire excellence, with an AR-style grip and all-aluminum construction.

Entry 347333Taurus, manufacturer of premium handguns for defense, hunting, and sport shooting, is excited to announce the hiring of Cody Osborn as marketing director for the Taurus, Rossi, and Heritage Manufacturing brands. Osborn comes to his new position from Walther, where he held the responsibility of marketing manager. A BA and MA graduate of Texas A&M University and a USPSA and IDPA competitor, Osborn served three years on the Walther Pro Team in addition to his managerial work, where he oversaw several key initiatives, including the Walther Defense Division, PDP launch, and the Q5 Match Steel Frame launch. In his new role as Taurus, Rossi, and Heritage Mfg. marketing director, Osborn will be responsible for defining and implementing yearly marketing plans, new product launches, public relations, product development and advertising. “I want everyone to be able to own a firearm and to participate in the shooting and hunting lifestyle,” Osborn said. “With that goal in mind, I look forward to helping guide these brands to establish a more personal interaction with their enthusiasts and to introducing everyone interested in firearms to the potential these brands can offer.” For more information, go to TaurusUSA.com.

Double down on the current handgun buying frenzy by stocking your shelves with these beauties.