Guns

Rimfire guns are quiet, gentle and inexpensive. Ammo’s cheap. And they almost sell themselves — almost.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

This lightweight 5.7x28 gun will certainly stand out on your shelf.

Meet KelTec’s next generation KS7 shotgun.

KelTec’s rugged Sub2000 GLK pistol-caliber carbine is now chambered in 10mm.

This simple upgrade is practical and effective.

The SPX version of Mossberg’s popular 940 Pro Tactical comes with some functional upgrades and defensive-ready features.

Our roundup of defensive shotguns has something for everyone.

San Tan Tactical’s new Patrol Series Rifles are revolutionizing the way enthusiasts and professionals approach their shooting experience.

Is Ruger’s new RXM really better than a Glock 19?

Arm your concealed carry patrons with the very best in compact, stashable pistols.

Competitive, law enforcement, and personal defense shooters who want maximum out-of-the-box performance will love the new PDPs.

Following on the success of the Mossberg 590 Shockwave pump action, Mossberg has introduced the all-new 990 Aftershock semi-auto tactical shotgun.

Mossberg continues to refine and upgrade its 590A1 Series of Pump-Action Shotguns, as it joins the new Professional Series of firearms.

Precision shooters are pushing the envelope farther and farther. Here’s the gear they need to reach way out there.

New handguns hit the market regularly, and that can make it challenging to decide which models to keep in stock at your store. Obviously, the top sellers need to grace your shelves, but what about the true newcomers? Not all brand-new guns are created equally, but some stand out for their quality, price point, and performance. One handgun that not only meets but exceeds expectations is the Rost Martin RM1C, the first model to launch from a new manufacturer. Here’s why the Rost Martin RM1C should be part of your firearms display.

Offering to install co-witnessed sights on a red-dot-equipped handgun is a good way to keep customers shopping in-store rather than buying online.