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How to sell red or green tactical lasers

Your customers are coming in to buy tactical lasers, with questions about each that should be answered with knowledge to help them make the best decision.

Market strong for personal defense weapons, accessories

Personal defense weapons, commonly referred to as PDWs, are a red-hot category of immense interest by retailers and distributors.

Hodgdon announces Kent Sakamoto as new Territory Sales Manager

Industry veteran Kent Sakamoto has joined Hodgdon as its new Territory Sales Manager for the West Region.

Zanders Sporting now offering Gemtech Products

Zanders Sporting Goods is now offering Gemtech suppressors as part of its extensive line of products for shooting enthusiasts.

Camera tips that work to help your retail sales soar

With today’s tight margins, increased marketing costs and the weed-like growth of competition, where can you find an edge without bleeding budget or draining undue manpower hours?

Zanders Sporting named “Distributor of the Year” by Warne

Zanders Sporting Goods, a national distributor located in Sparta, Ill., was named “Distributor of the Year” by Warne, makers of high-quality firearm scope mounts.

How to maximize your margins selling used guns

Good news for smaller shop owners: used guns (if not neglected or banged up) can be purchased relatively cheap, cleaned up and resold for a tidy profit.

Bushnell riflescope 190104 102202

Bushnell launches new ballistics calculator app

Bushnell announces the release of a new Bushnell Ballistics App powered by the powerful Applied Ballistics Ultralite Engine.

CMMG 76 AFC3 E 2 190104 102155

CMMG's mid-sized Mutant gets trio of upgrades

CMMG has refined its popular Mk47 MUTANT with three upgrades to help shooters further enjoy the rifle at the range, in competition or in the field.

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Why tactical retailers should be optimistic about 2018

There are bright spots in a down market. Get out and sell!

February 17, 2018

Sellingguns 190104 102148

Stop selling guns like it's 2008

Guns practically sold themselves 10 years ago. Now, the market is a bit softer, and digital and social platforms have changed the way you should be marketing your business.

February 17, 2018

SHOT Show Floor 190104 102145

A guide to tax-deductible conventions: business or pleasure?

Just back from SHOT or another trade show? How much of the trip can you deduct on your taxes?

February 17, 2018

Womanshooting 190104 102139

Tips to help your shop sell more guns and gear

Trying to increase gun sales? Try taking a look at what your competition is doing — and what they aren't.

February 17, 2018

Businessman Warehouse 190104 102106

The retailer's dilemma: what to buy versus how much

The “what, when and how much” are all crucial elements of profitable buying. Learn how to be an informed and effective buyer for your gun shop.

December 07, 2017

I Stock 458933255 190104 101946

Is this the end of free exposure on Facebook?

Facebook is running an experiment that has many businesses nervous. Does this spell changes to how small businesses use Facebook to reach customers and potential customers?

November 09, 2017

Silcerco Maxim integrally suppressed Glock 17 magazine capatible pistol 190104 101945

Silencer Shop makes firearms suppression easy

SilencerShop.com was the first distributor to offer customer sales directly from its in-stock inventory and to offer in-store sales and fingerprint kiosks. Learn more about its success here.

November 06, 2017

I Stock 486818926 190104 101940

What retailers should know about cyber security and liability

Learn why cyber insurance may be a wise investment for your gun shop.

October 25, 2017

Sheets Tempered Glass 190104 101929

How tough is your store's glass?

Learn why this line of defense is so important to securing your gun shop's inventory.

October 10, 2017