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LWRC Incentives 190104 101142 630209a8129d64644d9f3fa32254607a

LWRC Offers New Incentives For Dealers

One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.
SIG Sauer MCX Modular Carbine 190104 101140 630209a8129d64644d9f3fa32254607a

First Look At The Modular Sig Sauer MCX

Here we take a first look at the Sig Sauer MCX with all its modularity and multi-caliber goodness at a special pre-SHOT Show event near Las Vegas.
TR Brandon Wright 190104 101138 630209a8129d64644d9f3fa32254607a

Interview: Champion Pistol Shooter Brandon Wright

Brandon Wright is a top contributor to Tactical Retailer and is an accomplished competitive pistol shooter and master trainer with International Training Incorporated.
Tr Daniel Defense M4 V11 190104 101133 630209a8129d64644d9f3fa32254607a

Review: The Daniel Defense DDM4V11 Hits All The Right Notes

An updated version of the Daniel Defense V9 carbine, the new DDM4V11 is tailor-made for the 3-gun competitor or home defense customer.
Tr Tactical Carbine at ITI 190104 100834 630209a8129d64644d9f3fa32254607a

Open Your School To The People!

How does a shooting school make its courses more friendly to the civilian market?
8227119814 938edabed9 z 190104 100832

Going Camo: The Army's Pain Is Your Gain

Tactical retailers should expect a new boom in camo sales as the Army switches to its new pattern.
8227119814 938edabed9 z 190104 100832 630209a8129d64644d9f3fa32254607a

Going Camo: The Army's Pain Is Your Gain

Tactical retailers should expect a new boom in camo sales as the Army switches to its new pattern.
Silencer Co Logo 190104 100832 630209a8129d64644d9f3fa32254607a

SilencerCo: Not a “cookie-cutter” company

Utah-based suppressor manufacturer works to change how shooters think of “cans.”
Ruger AR556 190104 100831 630209a8129d64644d9f3fa32254607a

What's Hot Before SHOT

Take an exclusive look at the hottest product intros in the tactical market before they're introduced at SHOT show.
BMS black 190104 100831 630209a8129d64644d9f3fa32254607a

Mission First Tactical Expands Its Reach

Mission First Tactical — makers of the popular BattleLink Minimalist stock — has just hired on Ken Jefferies & Associates to represent the Pennsylvania-based company in the Northeast states and the so-called TOLA region of Texas, Oklahoma, Louisiana and Arkansas.
Silencerco Salvo e1418235785417 190104 100827 630209a8129d64644d9f3fa32254607a

Ohio Closer To Legalizing Suppressors For Hunting

Ohio is close to becoming the 29th state to legalize hunting with suppressors.
Tr M3 G Igoodbye 190104 100826 630209a8129d64644d9f3fa32254607a

Crimson Trace Ends Midnight 3 Gun Invitational

CT's Kent Thomas: "We had a helluvalotta fun over the past 3 years and will miss the dust in our teeth, 2am granola bar hording and the glow of your lightsticks."
Ssr Crimson Trace empty nester in Condition Crimson Ad 190104 100814 630209a8129d64644d9f3fa32254607a

Crimson Trace Launches New 'Condition Crimson' Campaign

The new "Condition Crimson" ads feature images of "normal citizens" that represent the core of the Crimson Trace customer base, including a "Tiger Mom," an "Empty Nester," an "AR Guy" and a "Core Customer."
Shooting Sports Retailer Advertise Shop2 190104 100813 630209a8129d64644d9f3fa32254607a

Remington Stops Selling Directly To Retailers

According to Remington spokesperson Jessica Kallam, the company believes the change "improves service to the independent retailer."
Ssr Smith Wesson Logo 190104 100811 630209a8129d64644d9f3fa32254607a

AR Sales Slump Hits Smith & Wesson

The company says slowing sales in "modern sporting rifles" accounted for 87 percent of the nearly $40 million first quarter earnings decline.
Image 190104 100808 630209a8129d64644d9f3fa32254607a

BREAKING: ATK Cuts 120 Jobs From Savage Arms Business

In reaction to continued market slump, major outdoor group cuts jobs for second time this year.
WE Bwomanbuyinggun 190104 100807 630209a8129d64644d9f3fa32254607a

NSSF Wants Your Input On 'Choke Point'

The leading industry lobby group for the firearms industry recently asked its members to send in their data on a federal government initiative some say is targeting banks who do business with ammunition and firearms retailers.