Business

Establishing strong credit and trust with lenders can benefit your business in many ways.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

You may have great products and store with good traffic, but do you have what it takes to be a great gun salesman to customers?

A team is often only as good as its leader. Want to know how you stack up as a manager? Test yourself in these 10 vital areas.

In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?

New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?

The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.

The U.S. Supreme Court recently ruled that states can require internet retailers to collect sales tax. What does this mean for your business?