Business

As a long-time industry PR professional, I frequently get asked “Do I need to hire a PR/marketing agency?” and “Exactly what is PR?”

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.

Rise Armament has quickly made a name for itself among dealers and AR-15 builder aficionados with tier-one products and accessories.

Veterans Day is coming up in November. This is a great time to focus on veteran-owned companies and products, as well as offering discounts to veterans.

Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.

Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.

When it comes to driving sales and revenue with content marketing, becoming the go-to business in any industry is all about mindshare.

Today’s brazen firearms thieves are not deterred by cameras and alarms. If they were, the frequency of FFL burglaries we’re seeing wouldn’t be happening.

Today’s brazen firearms thieves are not deterred by cameras and alarms. If they were, the frequency of FFL burglaries we’re seeing wouldn’t be happening.

Today’s brazen firearms thieves are not deterred by cameras and alarms. If they were, the frequency of FFL burglaries we’re seeing wouldn’t be happening.

If you own a firearms store or general outdoors store, having a good security system is one of the smartest things you can do to protect your investment.

Daniel Defense has expanded its custom Cerakote collection to include the new Rattlecan finish, its fourth custom firearm coating.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.