Business

Maybe the ultimate in targeted advertising, geofencing can help you poach customers right off your competitors’ front door.

How firearms retailers can overcome the biggest excuses that are stifling their business.

How firearms retailers can overcome the biggest excuses that are stifling their business.

California has been tracking firearms purchases with credit cards. Tracking actual criminal use, though? Not so much.

How adding reloading supplies to your assortment can make you money and build customer loyalty.

While militaries around the globe make good use of attritable drones, the new technology has plenty of commercial application, too.

Speak to your tax preparer about minimizing the effect and maximizing the tax benefits of your business losses.

Here’s how to manage estate firearms sales — it’s not the same as buying a single used gun in-store.

Features and benefits sell products — the trick is, you have to communicate them properly.

Meeting with employees individually fosters accountability and shows appreciation.

These engagement strategies will help your business stay ahead in the dynamic firearm industry landscape.

Have you heard of this alternative to 3D printing? In the last issue we discussed additive manufacturing or, as it is commonly known, 3D printing, and its impact on the firearms industry. This time, we’ll take a look at Metal Injection Molding — MIM, as it’s known in the industry.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

Check out this list and see if your business is performing like a dream or causing a nightmare.

Preventable-injury deaths from firearms are at near-all-time lows, despite what the Biden administration and the media might want you to think.

The advent of 3-D printing is changing the game in suppressor manufacturing already, and the rest of the industry is not far behind.