Business

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Do your performance appraisals penalize employees for displaying some of the qualities you actually need the most?

In this installment of our multi-issue look at artificial intelligence, we will examine military and government use of this ground-breaking technology.

Local retailers can use content aggregation to boost their competitive edge without a big marketing budget.

Is selling online for you? Here’s how to do it right.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

With literally millions of apps to choose from, how do you identify the ones that can make a real difference in your business?

How can artificial intelligence help your tactical gun store succeed?

In this first of a series on AI, we’ll look at what artificial intelligence is and what it can — and can’t — do well.

What do you do with all of those email address on your list that aren’t engaging with your newsletters?

Why the author has given up on trying to beat social media’s anti-gun bias, and what he’s doing instead.

Many businesses are wanting to understand how they can implement real, usable AI solutions to save money, improve customer service, and gain a competitive edge. Like any new technology, there is a learning curve to understanding which AI solution is the right option and what are the use cases and risks. Before you jump in and start automating your business, there are risks to consider.

The gun sale is just the beginning — you can capture serious margin on all the necessary accessories that a customer will need to go with their new firearm.

Incorporating gunsmithing or armorer’s work into your shop can be a profitable endeavor. Here’s how.

Meetings don’t have to be formal, but they should be structured. Use these five tips to maximize your sales meetings.

State and local taxes can be just as complicated as federal taxes, especially if you operate in more than one state.

Maybe the ultimate in targeted advertising, geofencing can help you poach customers right off your competitors’ front door.