It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Get a grip for improved Ruger LCP Max pistol performance.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.

ArachniGRIP adds slide grips for the Ruger MAX-9 optic-ready 9mm subcompact pistol to its extensive lineup.

Ruger's 57 is a hot new pistol in a unique round.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.