Holiday Sales Strategies for the Tactical Business

It's the busiest sales time of the year. Here's how to make the registers ring with additional sales during the holiday season.

Holiday Sales Strategies for the Tactical Business

Photo by istock/Andy L

If Paul Revere were riding his horse in today’s business world and sounding the alarm, he’d cry out: “The holidays are coming, the holidays are coming!” It’s during the holiday shopping season — that November through December period — when customers will buy far more than firearms. Nearly everyone entering your front door or visiting your online channels will be seeking accessories, lifestyle items, add-ons, large and small price-point gifts, and a wide range of...

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