Many American’s recognize lever-action rifles from famous Western movies of yesteryear, when the good guys rapidly and reliably operated the lever and brought justice to the Wild West. Ok, it was the movies — that’s why they never reloaded or cleaned any firearm, ever. Today, the famous lever gun in tactical mode has renewed interest with customers. The great news on lever-action firearms is that your options to offer customers have expanded greatly.

Thinking beyond the...