Create a Buying Atmosphere in Your Gun Shop

Is your sporting goods store inviting customers or turning them away? Here's how you get shoppers in the mood to spend.

Create a Buying Atmosphere in Your Gun Shop

An interesting quote related to customers best sums up a positive shopping atmosphere: “Whoever said that money can’t buy happiness simply didn’t know where to go shopping.” While your product mix, prices and location help you serve customers and make a profit, so does the atmosphere in and around your retail center once customers arrive. Putting customers in a positive and upbeat mood means more sales and more dollars into your till. Are you creating a profitable...

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