Figure out what’s bringing in the business, and quit wasting time and money on things that aren’t.

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.