From TR magazine Articles

Listen Up rifle range crowd 190104 102507 22324800fce26a819a1e10ad9771752c

LISTEN UP TO HEAR YOUR CUSTOMER!

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Everyday Defense image i Stock 190104 102450 22324800fce26a819a1e10ad9771752c

SHOOTOUT AT THE STORAGE SHED: CONCEALED PERMIT HOLDER LIVES TO TELL

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

AR15 Trigger DSC 0034 190104 102447 f4159788da6a13a05c7755e7e3b29890

Proven Tips on Installing a New AR-15 Trigger

Today’s superior one-piece trigger groups available for AR-15 rifles make swapping out a creepy stock version easier than ever.

Tac Ret Marketing Strategies puzzle i Stock copy 190104 102444 630209a8129d64644d9f3fa32254607a

MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

Some of the new models that will be released over the next few months to dealers copy 190104 102332 22324800fce26a819a1e10ad9771752c

Surefire tactical flashlights: lighting the way for retail dealers

Surefire is at the forefront of tactical light development, refinements and improvements and is the tactical light of choice for many around the world.

Cerakoting can add revenue margin and differentiation to existing products all while giving the customer something unique copy 190104 102330 22324800fce26a819a1e10ad9771752c

Shooting trends, business strategies that increase revenue

The last two SHOT shows in Las Vegas showcased many emerging trends and strategies designed to drive more revenue for retailers.

I Stock 817486228 copy 190104 102327 22324800fce26a819a1e10ad9771752c

Ransomware: retailer extortion in the 21st Century

Your business and personal information can be kidnapped without it ever leaving your possession. Ransomware is the 21st century variant of the age-old extortion racket that is costing organizations billions of dollars worldwide.

Job Application copy 190104 102325 22324800fce26a819a1e10ad9771752c

Retail jobs require being on the hunt for the right talent

Keeping your store staffed with the right people means always being on the hunt for new talent.

Shooter at rifle range copy 190104 102319 22324800fce26a819a1e10ad9771752c

Proven Tips to Create Business Plans for More Profits

The overall process of creating a thorough business plan can help nearly any store take stock of what is working—and determine what is not.

AR 15 300 copy 190104 102312 22324800fce26a819a1e10ad9771752c

Get your finger on the pulse of the shooting sports industry

Retailers can learn to make customers' hearts skip a beat in 2018. Improve sales — and profits — by understanding what worked in 2017.

Bitcoin photo i Stock 190104 102310 22324800fce26a819a1e10ad9771752c

For retailers, the coming attraction may be a cashless world

Love it or hate it — cash is playing far less of a role in society, shooting sports retailers and businesses.

PR centuryarms c308 190104 101201

Review: Century Arms C308

Century International Arms created a heck of a battle rifle with a reputation as the AK-47 of .308s — and it costs less than $700.

PR centuryarms c308 190104 101201 e991f65cda8cad0d03a7ea8cd2674507 200504 132503

Review: Century Arms C308

Century International Arms created a heck of a battle rifle with a reputation as the AK-47 of .308s — and it costs less than $700.