From TR magazine Articles

Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

When a relationship ends, it’s usually wise to just let it end. However, some people can’t seem to do that and this story is one example of bad decisions leading to a justifiable shooting that ended in death.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.

Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.

If you deal with the United States government to provide goods or services through various contract vehicles, here's what you should know about middle tier acquistions.