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From TR magazine Articles

Trijicon MRO C includes an AR riser and anti glare fron cover 190104 102535

Behind Trijicon’s Brilliant Aiming Solutions

Trijicon is regarded as one of the top tier optics manufacturers in the market and has a solid outlook for 2018 and beyond.
The Tax Cuts 152 JPG 190104 102532

How the The Tax Cuts and Jobs Act Will Affect Your Business

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.
Tavor X95 Upgrade Cover Composite 190104 102526

5 Must-Stock Tavor Accessories

The Tavor X95 is among the finest bullpups in production, and here are the top five accessories to have in stock if you have Tavor customers.
Mobile power System Surefire e1528220341711 190104 102513

In a pinch, a mobile power system can be a lifesaver

To avoid problems with your gear, assemble a mobile power system that consists of power sources/collection, storage and transfer methods.
The Millennial Challenge Selling Safety Glasses 190104 102508

THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.
Listen Up rifle range crowd 190104 102507

LISTEN UP TO HEAR YOUR CUSTOMER!

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.
Everyday Defense image i Stock 190104 102450

SHOOTOUT AT THE STORAGE SHED: CONCEALED PERMIT HOLDER LIVES TO TELL

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.
AR15 Trigger DSC 0034 190104 102447

Proven Tips on Installing a New AR-15 Trigger

Today’s superior one-piece trigger groups available for AR-15 rifles make swapping out a creepy stock version easier than ever.
Tac Ret Marketing Strategies puzzle i Stock copy 190104 102444

MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.
Some of the new models that will be released over the next few months to dealers copy 190104 102332

Surefire tactical flashlights: lighting the way for retail dealers

Surefire is at the forefront of tactical light development, refinements and improvements and is the tactical light of choice for many around the world.
Cerakoting can add revenue margin and differentiation to existing products all while giving the customer something unique copy 190104 102330

Shooting trends, business strategies that increase revenue

The last two SHOT shows in Las Vegas showcased many emerging trends and strategies designed to drive more revenue for retailers.
I Stock 817486228 copy 190104 102327

Ransomware: retailer extortion in the 21st Century

Your business and personal information can be kidnapped without it ever leaving your possession. Ransomware is the 21st century variant of the age-old extortion racket that is costing organizations billions of dollars worldwide.
Job Application copy 190104 102325

Retail jobs require being on the hunt for the right talent

Keeping your store staffed with the right people means always being on the hunt for new talent.