Outfit your customers with the year’s top choices in pants, boots and other rangewear, as outlined in this popular article that hits the major brands and some you might not have heard of.
9. Selling Tactical Lever-Action Rifles
Are tactical lever-action guns a viable option for your shop? They’re actually a solid home-defense choice, and buyers are catching on. Check out our good, better, best recommendations for a tactical lever gun that fits any budget.
8. The New Colt
Colt has been making huge strides since its acquisition by CZ Group a few years ago. What’s new at this legendary manufacturer?
7. Top Five Excuses Holding Your Store Back
If you’ve ever uttered the words “I can’t compete with Amazon” or “All customers care about is price these days,” this article is for you. It’s full of advice for how firearms retailers can overcome the biggest excuses that are stifling their business.
6. The Choice: Night Vision or Thermal?
Thermal and night vision have all kinds of tactical, home defense, law enforcement and hunting applications, but the two technologies are quite different. Read this article to learn the differences and the pros and cons so you can help your customers select the best optic for their intended use.
As you’ve noticed, red-dot sights are practically a must-have on handguns for many shooters these days. What do you need to know to sell a customer the right red-dot, and what are some of the best-selling models at different price points? This article lays it all out.
Ruger’s new RXM was supposed to be an answer to the perennially popular Glock 19. How does it actually compare? Our reviewer put the RXM through its paces and shares his conclusions.
The author of this article grew so frustrated trying to market his firearms-related brands in social media that he’s has given up on trying to beat the anti-gun bias completely. What is he doing instead, and are his new tactics right for your marketing plan?
2. Selling Less-Lethal Defensive Gear
A firearm isn’t the only self-defense tool concerned citizens can carry. There’s money to be made in selling pepper spray and other less-lethal gear, and we lay out the basics and point out some best-sellers in this article.
1. Using AI for Fun and Profit
AI is the story of the year in most industries, and ours is no exception. Artificial intelligence is going to change the way you do business sooner rather than later, whether you want it to or not, so read this article and take a look at what AI is and what it can — and can’t — do well.
