Shooting Industry News: TrueTimber Sponsors Range Day; Apex Expands Thin Blue Line Series

In the latest shooting sports news, TrueTimber is the official camo of Industry Day at the Range and Apex has expanded its Thin Blue Line series.

Shooting Industry News: TrueTimber Sponsors Range Day; Apex Expands Thin Blue Line Series

In the latest shooting sports industry news ...

Industry Day at the Range staff is sticking with TrueTimber camo for the 2020 event as the Official Camo and Clothing Sponsor of the 15th annual Industry Day at the Range.

The event takes place Jan. 20 from 8:30 a.m. to 4:30 p.m. at the Boulder Rifle and Pistol Club in Boulder City, Nevada where the staff will be sporting the best gear and patterns TrueTimber has to offer.

The Las Vegas desert climate can be as harsh and unpredictable as any. The TrueTimber Pulse Soft Shell lineup is constructed with 100 percdent polyester material designed to block wind and water, making it the perfect fit for users facing unexpected changes in weather. The Industry Day Staff will be provided TrueTimber Pulse Soft Shell clothing in the widely popular and versatile Strata pattern.

“We are thrilled to be working with the Industry Day at the Range team again and ensure they have top of the line clothing for the event,” said TrueTimber CEO Rusty Sellars. “The Pulse lineup continues to prove itself as each season goes by and we love this opportunity to get extensive exposure and put our most popular products and patterns in front of such an impressive audience.”

Ward Joins Gunpowder PR

Gunpowder, Inc., a full-service marketing communications agency for many of the world’s top enthusiast brands, announces the addition of Josh Ward as its Associate Director of Public Relations.
Ward will be responsible for overseeing the day-to-day operations of accounts for industry-leading brands such as Pure Fishing and Costa Sunglasses while being heavily involved in the pursuit of the company’s growth goals. In addition, Ward will coordinate with other account teams, providing leadership and guidance to ensure all accounts are receiving industry-leading service and support.
“This is a great addition for both Gunpowder and our clients. We’re extremely excited to add Josh to the Gunpowder family, and we look forward to continued growth and success with him as part of our leadership team,” said Gunpowder Inc. Founder and President Ryan Chuckel. “Josh brings with him an impressive array of skills and experiences. He’s a skilled public relations practitioner who is plugged into the industry and respected by manufacturers and media alike.”
Ward comes to Gunpowder from Game & Fish, where he worked as editor of the magazine’s West region title. During his time with Game & Fish, Ward helped spearhead the publication’s retooling while bolstering its ranks of contributors with some of outdoor writing’s biggest names. Prior to joining Gunpowder, Ward spent more than 14 years with Blue Heron Communications as a senior account executive working on behalf of some of the most recognizable brands in the outdoor industry. Prior to that, Ward spent six years as an award-winning reporter for major daily newspapers, with accolades for features and breaking news.
“Gunpowder’s track records of growth and innovation are impressive and a direct testament to the company’s strong leadership as well as the talent and versatility of its staff. It’s a team I couldn’t wait to join,” said Ward, who will operate out of a satellite office in Norman, Oklahoma. “There are even more exciting things on the horizon for Gunpowder and its clients. I look forward to being an integral part of the company’s future.”   

Apex Expands Thin Blue Line Series

Apex Tactical Specialties has raised more than $200,000 for Concerns of Police Survivors (C.O.P.S.), the nationwide not-for-profit dedicated to assisting survivors who have lost a loved one in the line of duty.

In addition to reaching this new milestone in its charitable donations, Apex has also expanded the Thin Blue Line Series with new Freedom Edition versions of the popular Thin Blue Line triggers. These new options feature a Blue center-mounted pivoting safety housed in a Black Type III Hardcoat Anodized trigger body that is laser engraved with a U.S. flag motif.

Apex currently offers four new Freedom Edition Thin Blue Line trigger kits. Available kits are for the following models:

– Gen 3/4 Glock Pistols - Part# 102-B115-F
– Gen 5 Glock Pistols - Part# 102-B116-F
– Slim Frame Glock Pistols - Part# 102-B117-F
– M&P M2.0 Pistols - Part# 100-B154-F

Apex will be adding kits for the FN 509, FNS-Compact, FNS, M&P Shield, M&P Shield 45, the original M&P and Walther PPQ pistols.

Apex launched the Thin Blue Line Series in October of 2016 and donates 25 percent from each trigger kit sold to help fund the important programs administered by C.O.P.S.

For more information on parts from Apex Tactical Specialties, visit

Umarex Shippng T4E Training Pistol

Umarex USA is now shipping the Smith & Wesson M&P M2.0 official T4E training pistol.

Launched under its Training 4 Engagement (T4E) brand, Umarex USA is offering the M&P M2.0, a .43 caliber law enforcement and security training pistol. It's officially licensed to replicate the form, fit, and function of one of the most popular police issue firearm models.

Like other T4E pistols offered for close quarter scenarios, the M2.0 utilizes CO2 as a power source instead of higher priced powder charged simulation rounds. Using a full-size magazine, it fires .43 caliber less-than-lethal spherical rounds. Law enforcement and security officers can mount accessories to the Smith & Wesson from T4E to ensure that it mirrors their on-duty sidearms during training exercises.

The semi-automatic T4E M&P M2.0 is a full-size, polymer frame .43 caliber paintball pistol with an ergonomic grip. Powered by readily available 12-gram CO2 cartridges, the T4E M2.0 features a full-metal slide available in either black or LE Blue. Its drop-free magazine holds eight rounds and will accept .43 caliber paintballs, rubberballs, or powderballs. The velocity of the T4E M&P M2.0 is up to 355 feet per second which generates enough impact to reinforce negative experience during force-on-force combat training.

Interested departments should contact Mr. Troy Gragg for more information by calling 479-646-4210 or send email to

Bergara Shipping New B-14 HMR, Ridge Models

Bergara is shipping two new calibers in its B-14 HMR and Ridge models, the 6.5 PRC and .300 PRC.

The B-14 Rifle was designed to offer feature-rich hunting/match rifles ideal for longer range big game hunting and varmint hunting, and also as a versatile target shooting rifle. The Bergara B-14s are built in Bergara, Spain, at the same factory where all Bergara barrel blanks are manufactured.

All B-14 rifles are guaranteed capable of producing sub-1.0 MOA groups or less at 100 yards using factory match grade ammunition.

Beretta Provides Uniforms, Firearms for West Point Teams

Beretta is the provider of uniforms and firearms for the West Point Skeet and Trap, Combat Weapons, and Pistol shooting teams. 

At a ceremony held recently at West Point, N.Y., nearly 80 cadets and coaches received new uniforms from Beretta, which included clothing and gear as well as eye and ear protection designed specifically to meet the needs of competitive shooters. Along with uniform kits, Beretta presented to the teams more than 55 competition-grade firearms, from shotguns to pistols for use during training and shooting competitions.

The West Point marksmanship teams compete in steel challenge, Olympic, sporting clays, 3-gun, air pistol and rifle, precision rifle series and other practical shooting disciplines matches.

All three teams compete year-round in local, regional, and national competitions in addition to working in weekly practices into their already crowded cadet schedules. Each team is comprised of 20-30 team members ranging in rank from freshman to senior.

Starline Brass Adds 270 Winchester

Starline Brass has added another caliber, the 270 Winchester, to its growing line of high-quality brass.

The 270 Winchester has been around for nearly a century and has become just as popular as its parent cartridge, the .30-06. Chambered by almost every major firearm manufacturer with a hunting rifle in its lineup, the 270 Winchester has made quite a name for itself as a big game caliber in North America. In fact, it was a favorite cartridge of Starline Brass founder Frank Snow for elk hunting. It also acts a great varmint caliber when loaded with the lighter 90-110 grain bullets that are available.

Starline’s high-quality case lineup now includes 30-06 Springfield, 300 HAM’R, 7.65 French Long, 350 Legend, 348 Winchester, 375 Winchester, 5.56x45mm, 222 Remington, 30-30 Winchester, 243 Winchester and 223 Remington.

To order Starline’s rifle cases please visit a dealer near you or order factory direct online at

Cumberland New Corporate VP for Primary Arms

Ozge Cumberland has been named Corporate Vice President for Primary Arms.

Cumberland is a long-standing member of the Primary Arms organization, previously working as the Senior Director of Business Development.

“This promotion reflects the growing value and influence Ozge has not just within our company but also within our industry," said Marshall Lerner, CEO of Primary Arms. 

Cumberland started with Primary Arms in 2013 as the 14th employee, acting as the Customer Service Supervisor. As the company grew, she worked in it as a Traffic Controller, Merchandising Coordinator, Buyer and Merchandising Director.

Most recently, she served as the Senior Director of Business Development, exploring new areas for Primary Arms to expand. In this role, she launched a new business unit for government sales for law enforcement, federal agencies and military buyers. In addition, she also developed and launched Expo Arms in 2017.

Zanders Adds Impala Plus Shotguns

Zanders Sporting Goods has added an exclusive shotgun offering from Istanbul Silah: the Impala Plus line of shotguns.

Istanbul Silah is a Turkish-based industrial corporation known for producing high-quality firearms. The Impala Plus shotguns are the latest line of firearms to come from Istanbul Silah and will be available soon exclusively from Zanders.

“We are particularly proud to announce this partnership with Istanbul Silah,” noted Stefanie Zanders, President and Chief Operating Officer for Zanders Sporting Goods, which is based in Sparta, Illinois. “They are internationally known as producers of premium firearms with high-quality components. Zanders will be offering three separate series of shotguns consisting of 14 different guns in multiple color variations, finishes, barrel lengths, and more. We think our customers will love the quality and wide selection of Impala Plus shotguns that Zanders will offer.”

The Zanders' Exclusive Impala Plus shotguns will include TruGlo fiber-optic sights, Browning Invector Plus choke tubes, additional comb riser (removable upon request), rotary locking 6 lug bolt, high-pressure tested 6 lug design barrel with chrome-coated outside along with a turn-and-remove bolt handle.

These Zanders exclusive shotguns will be in stock soon.

Convergent Selects Source Outdoor Group

Convergent Hunting Solutions has selected Source Outdoor Group as its communications agency for its innovative line of electronic and mouth predator calls. 

"We're excited about our new partnership with Source Outdoor Group, which will help expand our presence as a leader in the game call and hunting industry," Byron South, owner of Convergent, said. "As Convergent Hunting Solutions marketing partner, Source Outdoor Group will be charged with translating our company's unique business strategies into a communications program that drives results and introduces hunters to our groundbreaking line of game calls."  

This strategic partnership will allow Source Outdoor Group to help communicate the marketing initiatives to both consumer and trade partners for this industry-leading brand by leveraging media planning and outreach, as well as digital publicity tactics and content placement. 

"We are extremely excited to be working with Convergent Hunting Solutions and its outstanding lineup of hunting game calls," Aaron McCaleb, of Source Outdoor Group, said. "In our new role, we look forward to contributing to this outstanding brand with meaningful marketing, content, and communications strategies as it continues to be one of the most innovative brands within the game call industry." 


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