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Springfield XD Mod 2 f4159788da6a13a05c7755e7e3b29890 190418 122510

Years of Feedback, Tactical Upgrades Shine in Springfield XD MOD.2

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Investigator e991f65cda8cad0d03a7ea8cd2674507 190418 112502

Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

American Tactical 1911 FX e991f65cda8cad0d03a7ea8cd2674507 190422 102508

American Tactical Announces "Tax Day" FX1911 Promo

American Tactical, a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is offering a special "Tax Day" Promo for select FX1911s.

Retail info1 e991f65cda8cad0d03a7ea8cd2674507

Why Customer Follow-Up Is So Important

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

Air Force Sig Sauer M18 22324800fce26a819a1e10ad9771752c

Air Force Begins Using New Sig Sauer M18 Modular Handgun System

The Air Force Security Forces Center has begun fielding the new Sig Sauer M18 Modular Handgun System to Security Forces units.

2019 04 March April 2019

March April 2019

Texas AM cadet in Sig Sauer Relentless Warrior Championship 630209a8129d64644d9f3fa32254607a

SIG SAUER to Host Second Annual Relentless Warrior Championship for Military Academy Cadets

The Second Annual SIG SAUER Relentless Warrior Championship will be March 30 at the SIG SAUER Academy in Epping, New Hampshire.

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New From Catalyst Arms: Fast Track Handguard

Catalyst Arms has introduced the Fast Track precision rifle handguard for AR-15s and the Ruger Precision Rifle.

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Sellmark Corporation CEO Retires After Successful Career

Sellmark Corporation CEO Dianna Sellers will retire effective March 31 after successfully guiding the company since 2010.

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Rifle Review — Shaw ERS-10: 6.5 Creedmoor or .308 Win.

Shaw now offers hand-built, feature-rich, semi-custom MSRs chambered in either 6.5 Creedmoor or .308 Winchester and starting at less than a grand.