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Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

News reports of in-fighting and a lawsuit filed by the NRA against its longtime PR agency culminate at the 2019 NRA Annual Meetings and Exhibits, April 26 through April 29 in Indianapolis.

Kestrel Ballistics has partnered with Hornady to launch the Kestrel 5700 Ballistics Weather Meter with Hornady 4DOF, an onsite environmental measurement tool with precise Hornady 4DOF trajectory solutions.

Eggs and coffee? Bacon and biscuits? Who knows what was on the menu, but a breakfast at the SHOT Show in Las Vegas spurred Czech firearms-maker CZ-USA to invest $90 million in a new facility in Arkansas.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.