Gear

Are tactical lever-action guns a viable option for your shop?

Thermal is hotter than ever, and these 11 scopes will give you a wide variety of features and price points to offer your shoppers.

Before we get to see what’s coming out for 2026, let’s take a look at the Modern Sporting Rifles that made a splash in 2025.

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

Arm your customers to the teeth with top-shelf ammunition specially formulated to protect life and liberty.

This helpful upgrade to the ever-popular Ruger 10/22 is sometimes as simple as turning one bolt.

The highly anticipated, well-priced Kuna PCC from Springfield is already a hot seller — and a great shooter.

Rimfire guns are quiet, gentle and inexpensive. Ammo’s cheap. And they almost sell themselves — almost.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

A firearm isn’t the only self-defense tool concerned citizens can carry. There’s money to be made in selling pepper spray and other less-lethal gear.

Fiocchi engineered CovertX Ammunition to meet the unique demands of modern CCW users.

Outfit your customers with the year’s top choices in pants, boots and other rangewear.

From guns and ammo to optics and mounts, check out this assortment of the season's hottest-selling tactical products and gear.

Toting gear back and forth to the range is an exercise in frustration without the proper bag or pack.

This lightweight 5.7x28 gun will certainly stand out on your shelf.

Meet KelTec’s next generation KS7 shotgun.

Every shooter needs eye protection, and the options have never been better.