Gear

The ATA ALR precision rifle from Century Arms is built for long-range accuracy with a solid, consistent feel.

Sell your customers the support system they need to wring the most accuracy out of their rifle.

This higher-capacity version of the popular FN Reflex is still compact with a slim profile.

Don't miss this selection of guns, gear, ammo and accessories your customers were will be asking for.

Unleash tactical versatility and boost sales with these handy mag pouches.

Are tactical lever-action guns a viable option for your shop?

Thermal is hotter than ever, and these 11 scopes will give you a wide variety of features and price points to offer your shoppers.

Before we get to see what’s coming out for 2026, let’s take a look at the Modern Sporting Rifles that made a splash in 2025.

Arm your customers to the teeth with top-shelf ammunition specially formulated to protect life and liberty.

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

This helpful upgrade to the ever-popular Ruger 10/22 is sometimes as simple as turning one bolt.

The highly anticipated, well-priced Kuna PCC from Springfield is already a hot seller — and a great shooter.

Rimfire guns are quiet, gentle and inexpensive. Ammo’s cheap. And they almost sell themselves — almost.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

A firearm isn’t the only self-defense tool concerned citizens can carry. There’s money to be made in selling pepper spray and other less-lethal gear.

Fiocchi engineered CovertX Ammunition to meet the unique demands of modern CCW users.

Outfit your customers with the year’s top choices in pants, boots and other rangewear.