Gear

Lights — both handheld and weapon-mounted — aren’t so simple anymore, but the profit potential is big.

Most of your customers won’t carry a BUG — but those who do will have very specific requirements.

Form and function define the very best in range gear designed for all-day comfort and uncompromised functionality.

Every shop has customers who exclusively scour the shelves for the cheapest AR-15 parts in existence to cobble together an AR-15 build. This $492 San Tan Tactical SST-15 receiver set is probably not for those customers.

If customers need more ammo on hand for their pump-action, a sidesaddle ammo carrier is a simple and useful upgrade.

Double-stack polymer-framed pistols are hot sellers. They check all the boxes when it comes to carry, home-defense, competition and firing-line...

Give your patrons a fighting chance with the very best in red-dot and reflex sights.

These hot new competition pistols provide an edge when the clock is ticking.

Built to withstand inclement weather and years of use, the Viktos Taculus is a purpose designed waterproof range shoe.

Swapping out a buffer tube is a quick fix to several potential AR problems, and you can do it in a snap at the counter.

This no-frills shotgun does everything your customers will need at a bargain price, and it takes full advantage of the current lever-action trend.

Designed to cater to the diverse needs of shooters, the upgraded TaurusTX 22 sets a new standard for performance-driven pistols.

Interest in relics and curios — not your average used guns — is on the rise. How do you cash in on these vintage firearms?

There are many myths surrounding the use of a shotgun for home and personal defense, perhaps the most common being that you “don’t need to aim a shotgun — just point the muzzle in the direction of the threat and pull the trigger.”

The Rocky Coronado Chukka Boot is built for land and water operations.

PCCs are hotter than ever, and these new models introduced at the 2024 SHOT Show will be no exception.

Self-defense ammunition gets better all the time. Here’s a look at some new introductions you might consider.