Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

This gun offers rimfire excellence, with an AR-style grip and all-aluminum construction.

Double down on the current handgun buying frenzy by stocking your shelves with these beauties.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.

The biggest show in the industry delivers countless new product releases.

If you’re not accustomed to buying and selling used guns, here are some tips to get you more comfortable with what can be a very lucrative business.

Lightweight and versatile — a rifle for all occasions.

Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.

Beveled mag wells are a fast and simple upgrade you can offer to owners of 1911s.

Lightweight, accurate rifle is a great choice for any big-game hunting adventure.

Displays offer a highly visual cross-sell opportunity for gun dealers.

Don’t disappoint when patrons walk through your store front door — or pay you a cyber visit — looking for the latest and greatest in tactical rifles.

If your range rents guns, you know the pitfalls. This is how you rent guns properly to avoid problems.

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.

This isn’t an upgraded PPQ. Rather, the Walther PDP is something new entirely.

ArachniGRIP adds slide grips for the Ruger MAX-9 optic-ready 9mm subcompact pistol to its extensive lineup.

Don’t let your customers become part of the statistics of gun owners who lose their firearms due to a vehicle break-in.

Here's how to help shooters choose the right handgun.

Mossberg has expanded its MVP Patrol bolt-action rifle series.