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Business

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SHOT Show crowd e991f65cda8cad0d03a7ea8cd2674507 201028 212503

Exhibitors Are All In for SHOT Show 2021

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.
Ammunition variety handgun photo by Clemons

NSSF Hosting FAET Webinar

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.
Black Friday sale signs storefront Photo by Kippelboy Wiki

Will the Coronavirus Kill Black Friday?

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?
Customer trying rifle fit

How to Deliver Meaningful Customer Service

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.
Precision Rifle Long Range photo by Michael D Faw

Selling Precision: Get Into the Long-Range Game

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.
First Shots shooting range NSSF photo

Expanding Shooting Sports Month

Celebrating beyond August provides more opportunities to grow your business.
United States Flag photo Wikipedia

Serving Those Who Served

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.
Let Customers Speak Photo by NSSF

How Employees Interact With Customers Matters

How your employees interact with customers can leave a lasting impression on them and your store. Don't let a bad apple spoil your lot.
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Ensuring Your Business Has Good Credit

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.
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Selling Guns and Bows: Traits to Look for in a Salesperson

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.
Retail website

Avoid Having a Cluttered, Annoying Website

Is your website clean, uncluttered and visually appealing? Or is it outdated, annoying or a hodge-podge of visual grossness? Don't have the latter.
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Customer Service Above All Else

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.
Battling City Hall about your taxes i Stock

Battling City Hall About Your Taxes

You can’t fight City Hall (in most cases), but it pays to understand the various taxes and deductions that apply to your business.
Security System Panel NSSF Blocker 1020 TR column

Do You Know Your Duress Code?

Does your store have an alarm system with keypad entry? Speak to your provider about setting up a duress code.
Fiocchi Jared Smith ammunition from SSR

Fiocchi Expands in U.S. by Building on Heritage

Fiocchi is leveraging more than 140 years of ammunition excellence to expand its role in the United States market.
Sig Sauer Electro Optics on pistol photo by Clemons

Sig Optics, Five Years In

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.
Handgun training course lead

Tips for Offering a Basic Handgun Training Class

Many of your customers have purchased a handgun for personal/home defense, and they want to learn the basics. Is your store and staff ready to show them the way?