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Business

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For Retailers, What is the Real Cost of Borrowing?

Retailers need financing for numerous things. Although more funds are available for business lending, often unanswered is all-important question of what is actually the cost of borrowing?
Mc Millan Firearms ALIAS action rifle suppressor

McMillan Firearms: 50 Years of High Performance

McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.
Power of youtube

The Importance of YouTube on Your Business

Are you leveraging the power of YouTube to help your store?
Customer Service means sales compromise assistance photo by NSSF

The Power of Saying "No."

Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.
SIG Sauer Academy drills on upper deck

Appreciate Your Employees, and Tell Them

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.
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Offer Solutions, Not Complaints

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.
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Outdoor Retailers: Should You Put in a Coffee Bar?

Can adding a coffee bar boost your outdoor business' bottom line?
940 JM Pro Jerry Miculek Firing 85113 1

Mossberg: Sure and Steady

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.
Outdoors coupons

Are You Using This Time-Tested Marketing Tactic?

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.
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How to Deal With Difficult Customers

Is the customer really always right, even when they’re downright rude?
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Setting Up a Meaningful Mentoring Program for Your Employees

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.
Black Friday in July

What Did You Learn During The Coronavirus Shutdown?

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.
Retail Store Shelves Trim Your Stock photo Clemons

Trim Underperforming Products From Your Store's Shelves

Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.
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Adaptability Is Key to Small Business Success

When it comes to managing the inevitable change that the hunting industry and your small business will go through, adaptability is key.
Mail Chimp and Constant Contact are highly recommended email newsletter vendors to use for marketing copy

Avoid Cliches With Your Newsletters, Advertising

If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.
FET deferral

ATA Video: Treasury Department Grants Federal Excise Taxes Deferral

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.
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3 Point-of-Purchase Products for Outdoorsmen

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.