Sightmark Articles

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The Thermal Imaging Learning Curve

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

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11 Great Thermal Riflescopes to Heat Up Your Sales

Thermal is hotter than ever, and these 11 scopes will give you a wide variety of features and price points to offer your shoppers.

December 04, 2025

Must-See Thermal Optics

Provide your tactical-minded customers with the best in thermal optics to keep them safe and deadly when working the graveyard shift.

September 08, 2025

Prepare to Be amazed

Prepare to be Amazed: New Tactical Products!

Introducing new products from the May/June edition of Tactical Retailer!

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Tactical Riflescopes

Outfit your tactical warriors with the best in on-duty optics from these top-shelf riflescope options.

Red Dot

Selling Red-Dots

Red-dot sights are practically a must-have on handguns for many shooters. What do you need to know?

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Thermal Optics’ Hottest Topics

…and how Sightmark’s Wraith Mini Thermal Riflescope delivers good news to consumers.

November 18, 2024

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Red-Dot Roundup

A simple guide to red-dot optics and their sometimes-confusing footprints.

February 20, 2024

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Night-Vision and Thermal Optics

Equip your customers with top-shelf nighttime optics that will give them an edge when the sun goes down.

November 21, 2023

Gear Roundup Viridian RFX 45

Must-See Red-Dot and Reflex Sights

Cash in on the growing popularity of red-dot/reflex sights by stocking these models.

Gear Roundup Optis Leapers

17 Must-See Tactical Riflescopes

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

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Going the Distance for Your Shoppers With Long-Range Optics

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

January 30, 2023

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5 New Optics From SHOT Show

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

January 19, 2023

Sightmark Presidio

Sightmark Presidio 1-6x24mm CR1 Riflescope

The Presidio 1-6x24mm riflescope from Sightmark combines impressive performance with an aggressive yet sleek appearance.

January 09, 2023

Gear Roundup Thermal Night Vision iray

Must-See Thermal and Night-Vision Optics

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

November 21, 2022