Equip your customers with top-shelf nighttime optics that will give them an edge when the sun goes down.

Cash in on the growing popularity of red-dot/reflex sights by stocking these models.

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

The Presidio 1-6x24mm riflescope from Sightmark combines impressive performance with an aggressive yet sleek appearance.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

A combination of impressive performance and sleek design.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Don’t ignore the binocular market, or the education base you need to serve it.