There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

The Presidio 1-6x24mm riflescope from Sightmark combines impressive performance with an aggressive yet sleek appearance.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

A combination of impressive performance and sleek design.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Don’t ignore the binocular market, or the education base you need to serve it.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.