Last Round Articles

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How to Deal With Customer Misunderstandings

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

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Consider The CREATE Method When Developing Online Content

When you’re writing for your shop’s blog or social channels, try this simple acronym to maximize your results.

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Dealing With Social Media Trolls

Sooner or later, your social media pages will be hit by a troll stirring up trouble and negativity. What do you do?

January 21, 2022

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Interacting With Social Media Influencers

How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?

November 17, 2021

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Should Your Firearms Business Consider Social Media Influencers?

Looking to team up with an influencer to promote your product or store? Here’s how to pick the right person.

October 25, 2021

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Team Awareness Kit: Coming Soon to a Handheld Device Near You

Team Awareness Kit (TAK) is in use across government and military institutions, but it will soon be coming to the public for widespread use. Are you ready?

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The Jungle Boot Makes A Comeback

The Army's classic Jungle Boot dates back to nearly WWII, and it's gone through a lot of iterations over the years.

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Singlepoint - The First Red Dot Sight Used by US Forces

We look back 50 years at the first red-dot sight used by US Forces — the Singlepoint Occluded Eye Gunsight.

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SIG Introduces New 277 SIG FURY Cartridge

The new 277 SIG FURY cartridge was originally developed for U.S. Army Next Generation Squad Weapons.

January 21, 2021

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The Basics of Global Navigation Satellite Systems

Global positioning data is embedded in all sorts of civilian, military and LEO products — but did you know GPS is just one of several types?

November 30, 2020