Interacting With Social Media Influencers

How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?

Interacting With Social Media Influencers

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In the last installment of this column, I provided you with a list of questions to ask yourself about any potential interaction with any influencers. The point is to size up the person and ensure your points of view and interests align. Out of all the factors I’ve discussed, what I’m about to share might end up being even more important than sizing up the influencer, because it can cost you money.

This time, we will take a look at some of the ethical and legal issues you...

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