Cash in on the growing popularity of red-dot/reflex sights by stocking these models.

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

This scope from GPO offers high-demand features in a compact and robust package.

GPO's SpectraDot red-dot optic is designed to meet the needs of tactical shooters who require rapid target acquisition.

Don’t ignore the binocular market, or the education base you need to serve it.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

In the latest shooting sports news, Real Avid has launched a new website and SAR has teamed with Shoot Point Blank.

In the latest tactical shooting sports news, Armament Systems and Procedures increases production of disposable restraints due to demand and Vista Outdoor brands land an ammunition contract with Australia.