Shooting Industry News: Immel Joins Zeiss Marketing; Apex Optic Mounting Plate

In the latest shooting industry news, Zeiss has a new head of consumer marketing and Apex Tactical offers a new optical mounting system for FN pistols.

Shooting Industry News: Immel Joins Zeiss Marketing; Apex Optic Mounting Plate

In the latest shooting sports industry news...

ZEISS is happy to announce the addition of Brian Immel is the new head of Marketing, Consumer Products for Zeiss.

Immel joined Zeiss in November and will be responsible for the marketing and brand management of Zeiss optical products for the Hunting, Nature, Photography and Cinematography categories.

Immel has extensive marketing experience building venerable brands across multiple consumer products industries. Most recently, he worked as Vice President of Global Marketing for the Cycling Sports Group with oversight of the Cannondale and GT brands. Prior to that, he held major marketing and brand management roles with General Mills, Pepperidge Farm and The Hartford Financial Services Group.

“The Zeiss team could not be more thrilled to have Brian as a new member of the organization,” said Robert Pignataro, General Manager – Zeiss Group. “Brian has extensive experience developing marketing strategies for premium brands and we look forward to him building awareness of Zeiss Consumer Products and partnering with our online and retailer partners to drive growth.”

“I am excited to have joined the Zeiss organization,” Immel said. “Zeiss offers extremely high-quality products across a range of categories that all demand precise and reliable performance. I look forward to working with the team and having the opportunity to drive growth across an impressive lineup of products under such an iconic brand.”

Apex Tactical Optics Mount for FN Pistols

Apex Tactical Specialties offers immediate availability of a mounting plate for the FN 509 Tactical and FN 509 MRD model pistols.

Designed specifically to fit the FN Low Profile Optics Mounting System, the new Apex Optic Mount allows the user to securely mount the Shield Sights RMSc to the slide of the FN 509 with a factory optics-ready slide.

Available now, the new Apex Optic Mount is machined from a billet of aluminum and black Type III Hardcoat Anodized for enhanced durability. The low-profile design of the mounting plate ensures co-witnessing between the suppressor height sights and the Shield Sights RMSc.

Features and Specifications:
– Specifically for use with the FN Low Profile Optics Mounting System
– Securely mount the Shield Sights RMSc to FN 509 Tactical or FN 509 MRD slide
– Utilizes the FN factory “514” screws included with the FN 509 Tactical and FN 509 MRD models
– Apex Part #: 119-108
– MSRP: $24.95

German Precision Optics New Official Optics of Archery Shooters Association

German Precision Optics USA has been named as the official optics of the Archery Shooters Association for 2020.

Created in 1993, and the world’s premier 3D archery federation and tournament host, the ASA will kick off its 2020 season February 20-23 in Foley, Alabama.

“We have been a supporter of the ASA for the past three years and have seen the growth in its popularity,” said Mike Jensen, president & CEO of GPO USA. “This is an amazing opportunity for both GPO and ASA.

“As a leader in the engineering, design and development of premium binoculars and rangefinders, our optics are the perfect match for 3-D shooters and archers alike. We look forward to a great relationship with ASA, its shooters and a stronger presence at all the tournaments in 2020,” Jensen continued. “GPO will have a booth showcasing its newest products at all ASA tournaments and will offer special pricing on select products to all participants. Be sure to stop by and see what is new”.

Each ASA tournament consists of a course with 20 3-D animal targets. Each animal has scoring in rings which are worth 14,12, 10 or eight points. Depending on the class of competition, the targets can be set at a designated distance or at unknown yardages. Shooters can use binoculars to view the targets but cannot use any devices that give them distances.

For more information on this partnership call GPO, USA at 1-844-MY-BINOS (692-4667) or visit

Hornady A-Tip the Official Bullet of Precision Rifle Series

Hornady's A-Tip bullets have been named the official bullet of the Precision Rifle Series in 2020.

The Precision Rifle Series structures a yearly points race for the PRS Pro Bolt Gun Series and PRS Regional Series. The Precision Rifle Series is recognized as the leading organizing body for local, regional and national matches, tracking of scores and the growth of the practical, long range rifle discipline.

The most striking visual feature of the A-Tip Match bullet is its long, uniform, precision-machined aluminum tip. The longer aluminum tips are machined to be caliber specific and when coupled with highly refined AMP® bullet jackets, aggressive profiles and optimized boattails the result is enhanced drag efficiency across the board.

Real Avid To Give Away Gun DIY Endcap at SHOT

Real Avid is giving away a premium DIY endcap valued at $2,000 to a lucky dealer at SHOT Show in Las Vegas this year.

The endcap consists of impactful point of purchase merchandising along with their most popular DIY gun tools.

“The DIY Endcap is a powerful way to attract customers interested in AR15 accessories," said Dave Steiner, President of Real Avid. "It features the most innovative Master Grade armorer and gunsmith tools in the industry as well as “How To” information for the consumer. Our dealers who put this in experience great sell-through of high margin tools and it helps them sell related accessories for customizing or building guns. The DIY endcap is part of our growing family of best-selling assortments designed to appeal to specific gun owners and shooters.”

For dealers attending SHOT Show 2020, stop by the Real Avid Booth #3857 to register to win a fully loaded DIY endcap for your store and see the new 2020 products and upgraded assortments.

Contact Real Avid at or call 800-286-0567.

Walther Establishes New MAP Policy

In response to current market conditions, Walther Arms, Inc. is introducing a new MAP (Minimum Advertising Price) policy, effective January 1, 2020.

The new pricing policy will cover many of our premium products, and will be strictly enforced, in order to support retailers across all channels. Walther believes in ensuring our customers a proper margin, and the new pricing policy is an important step in providing that support to our retailers.

All Walther Q5 Match, Q4 Tac, PPK, and PPK/S 380 products fall under this new MAP policy.

Any questions regarding Walther’s MAP policy can be directed to

Blaser USA Transitions to Blaser Group

Blaser USA, the official U.S. importer for Blaser, Mauser, Sauer, Rigby and Minox, is now operating under the new name of Blaser Group. The name change is a key component in the global branding strategy of the portfolio of companies in the L&O Hunting Group.

“The transition from Blaser USA to Blaser Group reflects a significant milestone in establishing consistent branding around the world. In all key markets, Blaser Group will represent our fine German and English brands” said Jason Evans, CEO of Blaser Group (USA division). “All U.S. consumer brand strategies and business operations will remain unchanged.”

Blaser Group recently added the new Blaser R8 Ultimate and Ultimate Leather to its renowned line of bolt-action rifles. The R8 features a straight-pull action and is among the world’s fastest and most modular hunting rifles.

London gunmaker John Rigby & Company has released a new limited edition ‘W.D.M. Bell’ model of their Highland Stalker rifle, paying homage to adventurer Karamojo Bell. The African big game hunter is celebrated worldwide as an advocate for accurate shot placement using smaller caliber rifles, a technique he perfected by the dissection and study of the skulls of elephants he shot, namely with his .275 Rigby. This limited run of only 50 rifles is the first in Rigby’s new Heritage series and will be offered in .275 Rigby, like Bell’s original rifle.


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