From SSR Magazine Articles

Dispelling common myths about ballistic coefficients will help you serve your customers better.

The buzz is building around Springfield Armory’s new high-capacity subcompact 9mm.

Precision set-ups are claiming more market share, and you should use them to make more sales.

These simple rules will help you get your Facebook business page posts in front of more people.

Capitalize on the resurgence of revolvers in the concealed-carry market.

Capitalize on the resurgence of revolvers in the concealed-carry market.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Help your customers understand the cost variables involved with reloading their own ammunition.

Get familiar with the new lines of ammunition your customers will be asking about.

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

Women’s range days and other special events can lead to greater participation and stronger sales.