Ace Luciano Articles

Partnering your gun shop with local and national instructors can have major benefits for everyone involved.

Not every defensive encounter requires a firearm. Give your customers options by stocking less-than-lethal self-defense gear.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Bring customers in with a demo day where they can get hands-on with the products you sell.

Complying with ADA regulations isn’t just a requirement — it’s an opportunity.

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

After a year off, we’re all ready to gather in Vegas for the 2022 SHOT Show. Here’s a sneak peek at some of the product you’ll want to check out.

Getting the most out of your SHOT Show experience takes planning and a little strategy.

Getting the most out of your SHOT Show experience takes planning and a little strategy.