Savage Arms’ 110 RF Core Tactical rimfire rifle brings centerfire ergonomics and modularity to a precision-built .22 LR platform designed for training and competition.

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Dead Air Silencers’ Mojave45 is a modular, multi-caliber handgun suppressor built to reduce back pressure while maintaining strong, consistent sound suppression.

Arm your patrons with precision rifles they can count on when the chips are down.

Forget punch cards and emailed coupons. Blockchain technology is the future of retail loyalty programs.

Nextorch’s Ultra-Thin Tactical Gloves deliver dexterity, grip and all-weather protection for users who need maximum tactile control without bulk.

Precision rifles meant to shoot long range need specific scopes.

The Safariland SafariMesh Communication System was designed to deliver secure, infrastructure-free team communication in demanding operational environments.

How firearm retailers can thrive with new demographics.