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With today’s tight margins, increased marketing costs and the weed-like growth of competition, where can you find an edge without bleeding budget or draining undue manpower hours?

Zanders Sporting Goods, a national distributor located in Sparta, Ill., was named “Distributor of the Year” by Warne, makers of high-quality firearm scope mounts.

Good news for smaller shop owners: used guns (if not neglected or banged up) can be purchased relatively cheap, cleaned up and resold for a tidy profit.

Bushnell announces the release of a new Bushnell Ballistics App powered by the powerful Applied Ballistics Ultralite Engine.

CMMG has refined its popular Mk47 MUTANT with three upgrades to help shooters further enjoy the rifle at the range, in competition or in the field.

Trump surprised Democrats and Republicans alike in a bipartisan meeting by calling for certain gun control measures, including expanded background checks and age restrictions for buyers.

Democrats have introduced a bill called the Assault Weapons Ban of 2018, which would ban a wide range of semi-automatic rifles, pistols and shotguns.

There are bright spots in a down market. Get out and sell!

Guns practically sold themselves 10 years ago. Now, the market is a bit softer, and digital and social platforms have changed the way you should be marketing your business.