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Mobile power System Surefire e1528220341711 190104 102513

In a pinch, a mobile power system can be a lifesaver

To avoid problems with your gear, assemble a mobile power system that consists of power sources/collection, storage and transfer methods.

The Millennial Challenge Selling Safety Glasses 190104 102508

THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listen Up rifle range crowd 190104 102507

LISTEN UP TO HEAR YOUR CUSTOMER!

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Everyday Defense image i Stock 190104 102450

SHOOTOUT AT THE STORAGE SHED: CONCEALED PERMIT HOLDER LIVES TO TELL

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

AR15 Trigger DSC 0034 190104 102447

Proven Tips on Installing a New AR-15 Trigger

Today’s superior one-piece trigger groups available for AR-15 rifles make swapping out a creepy stock version easier than ever.

Tac Ret Marketing Strategies puzzle i Stock copy 190104 102444

MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

MTM Case Gard Tactical Pistol Cases 190104 102443

Add Sales With MTM Case-Gard Tactical Handgun Cases

When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

Gerber Names Andrew Gritzbaugh General Manager

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.

Sig Sauer P320 190104 102428

Chicago Police Department adds SIG SAUER P320 as an Authorized Duty Pistol

The City of Chicago Police Department has added the SIG SAUER P320 to the department’s official authorized duty pistol list.

12 Survivors product 190104 102425

12 Survivors to Attend Outdoor Retailer Summer Market

12 Survivors will participate at the Outdoor Retailer Summer Market this summer, showcasing its products to attendees from around the world.