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Guns practically sold themselves 10 years ago. Now, the market is a bit softer, and digital and social platforms have changed the way you should be marketing your business.

Just back from SHOT or another trade show? How much of the trip can you deduct on your taxes?

There are a number of important factors to consider when you're buying body armor for different applications. Here's what you should know.

Trying to increase gun sales? Try taking a look at what your competition is doing — and what they aren't.

This everyday hero stopped to help a woman who was having car trouble, and ended up in a gunfight.

American Technologies Network's Steve Lemenov talks to us about where the electro-optics market is headed.

A teenager alone at home uses her father’s handgun to foil a home invasion.

The “what, when and how much” are all crucial elements of profitable buying. Learn how to be an informed and effective buyer for your gun shop.