Industry

Learn how to use AI with clear prompts, store context, and smart follow-up questions to save time, stay compliant, and create marketing that actually works.

Ammunition Depot CEO Dan Wolgin explains how the ATF’s new enforcement stance could reshape suppressor sales, state-law compliance, and the future of NFA transfers for retailers.

Stop being just another gun store by learning how to analyze your competition, sharpen your strengths, and create a shop customers remember.

Learn practical theft prevention strategies for gun stores, from smarter layouts and surveillance to staff training and secure displays.

Before you stock another box of ammo, make sure you understand the legal complexities, compliance resources, and expert guidance that can keep your business protected.

Most firearm businesses aren’t failing because of compliance or competition — they’re failing because they’re not tracking, measuring, and marketing like direct response pros.

EDC is just the gateway — premium knives are the upgrade, and retailers who stock better blades can capture bigger margins and more loyal buyers.

Learn how diversifying revenue, business units, and supply chains can help your tactical business reduce risk and stay resilient when conditions change.

From Black Friday to overlooked seasonal windows, this article shows how better timing can make your store promotions stand out and drive more sales.

Your firearms retail store can benefit from partnering with local law enforcement. How?

What are the real numbers about firearms use?

January is the NSSF’s biggest month, but they’re hard at work all year long to support our industry.

Tactical Retailer sat down with Maxim Defense’s David Farrell, vice president of commercial sales, to talk about how the brand grew from an accessory manufacturer to a full-fledged gunmaker.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

One of few domestic scope manufacturers left, U.S. Optics is part of a bundle of brands that together offer the components of an entire small arms weapons system.

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!