With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

One of few domestic scope manufacturers left, U.S. Optics is part of a bundle of brands that together offer the components of an entire small arms weapons system.

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

The overall process of creating a thorough business plan can help nearly any store take stock of what is working—and determine what is not.

Retailers can learn to make customers' hearts skip a beat in 2018. Improve sales — and profits — by understanding what worked in 2017.

Like many AR rifle part makers, BPM entered the market during turbulent economic times in order to keep its machines running. However, the company quickly became an industry titan and built a business that can weather market downturns.

Law enforcement professionals are a solid market for your store. Get to know your local force and stock up on good gear that is affordable and meets department guidelines.

FNH is Fabrique National Herstal, Herstal being the Belgian city that is now home to an international operation manufacturing defense, law enforcement and commercial firearms and marketing them on every continent.

With AR sales as competitive as ever, major companies are looking for ways to get those rifles across the counter, and what better way than to throw ammunition at the problem?

One of the most ubiquitous names in tactical gear has gone back to its roots, inventing a new logo to highlight its Navy SEAL lineage.

It’s a company few retailers know well, but the rifles and other gear they help make are some of the best-known products in the country.

With the Army’s current transition from the Universal Camouflage Pattern to the new Operational Camouflage Pattern beginning July 1, 2015, focus is going to shift on Army footwear.

With black gun sales leveling off after years of major profits, there are several key ways to keep money coming in when the hardware isn't moving.