Industry

Most firearm businesses aren’t failing because of compliance or competition — they’re failing because they’re not tracking, measuring, and marketing like direct response pros.

EDC is just the gateway — premium knives are the upgrade, and retailers who stock better blades can capture bigger margins and more loyal buyers.

Learn how diversifying revenue, business units, and supply chains can help your tactical business reduce risk and stay resilient when conditions change.

From Black Friday to overlooked seasonal windows, this article shows how better timing can make your store promotions stand out and drive more sales.

Your firearms retail store can benefit from partnering with local law enforcement. How?

What are the real numbers about firearms use?

January is the NSSF’s biggest month, but they’re hard at work all year long to support our industry.

Tactical Retailer sat down with Maxim Defense’s David Farrell, vice president of commercial sales, to talk about how the brand grew from an accessory manufacturer to a full-fledged gunmaker.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

One of few domestic scope manufacturers left, U.S. Optics is part of a bundle of brands that together offer the components of an entire small arms weapons system.

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.