Industry

Popular movies and television shows depicting the coolest guns and accessories can really stoke the flames of customer interest. Be sure to have what’s hot and give prospective buyers a way to see them in action.

Generally pistol suppressors are not safe on rifles, and rifle suppressors just don’t work on pistols — except for 22LR ones. Not so with the Mystic X by Liberty Suppressor, which bridges that pistol-to-rifle gap nicely, allowing use on pistols, subguns and rifles from 5.56mm to 7.62 x 39mm.

Tactical continues its trend into the practical with this year’s offerings in defensive handguns, marked by concealable frames in bigger calibers. Manufacturers are giving shooters the gun they love in a size they can carry.

For tactical retailers, sales success lies beyond Facebook and YouTube.

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.

Now that most tactical shooters have plenty of AR-15s in their safes, customers are turning to .308s — and manufacturers are responding with more affordable and reliable guns than ever before.

Now that most tactical shooters have plenty of AR-15s in their safes, customers are turning to .308s — and manufacturers are responding with more affordable and reliable guns than ever before.

As AR sales slow, many customers are turning to home builds for their “perfect gun.”

With better builds and more manufacturers, shooters are looking to the AK for reliability and a bit of “nostalgia.”

One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.

American Tactical has introduced a new line of complete rifles built using the company’s reinforced polymer Omni Hybrid Lower Receiver and its brand-new counterpart, the Omni Hybrid Upper Receiver. And torture tests prove the plastic gun can take a beating.

American Tactical has introduced a new line of complete rifles built using the company’s reinforced polymer Omni Hybrid Lower Receiver and its brand-new counterpart, the Omni Hybrid Upper Receiver. And torture tests prove the plastic gun can take a beating.

Recognizing the trend in more shooters taking their handgun skills to the competition range, Smith & Wesson has just revealed its new M&P Competition Optics Ready handgun from the company's Performance Center shop.

The Alabama Department of Public Safety has selected the new Model 1301 Tactical from Beretta as the agency’s primary semiautomatic shotgun. The state’s DPS has placed an order for 657 Model 1301 Tacticals.

Tactical retailers should expect a new boom in camo sales as the Army switches to its new pattern.

Tactical retailers should expect a new boom in camo sales as the Army switches to its new pattern.

Utah-based suppressor manufacturer works to change how shooters think of “cans.”