Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

Unmanaged wires on firearm accessories isn't exactly high-speed, low-drag. Here's how to help customers kill that cable clutter.

Check out some of the newest products to hit the tactical market.

We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

The Army is buying a replacement for the M4 carbine, and so can you.

When it comes to preserving life and liberty, these formidable defensive loads stand tall.

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

There’s money to be made in reloading supplies and components — if you know what to stock.

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

Kel-Tec's KS7 is a compact, powerful and smooth shotgun.

Arm your patrons to the teeth with the best in red-dot and reflex sights.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

This reflex site is designed to hold up to the toughest conditions.

Glock's G48 MOS features an optics-ready Slimline design.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Simplicity and reliability at a value price.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.