Gear

The SFAR is the latest addition to Ruger’s modern sporting rifle lineup.

The Black Thunder lever gun from Big Horn Armory is tailor-made for home defense.

The new Zeiss LRP S3 riflescope is available in two high-magnification models.

Self-defense ammunition still is a hot seller throughout the country, primarily for pistols. A couple of new products have joined old standbys this year.

Whether for civilian home defense or law enforcement use, defensive shotguns are hot sellers.

Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

Unmanaged wires on firearm accessories isn't exactly high-speed, low-drag. Here's how to help customers kill that cable clutter.

Check out some of the newest products to hit the tactical market.

We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

The Army is buying a replacement for the M4 carbine, and so can you.

When it comes to preserving life and liberty, these formidable defensive loads stand tall.

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

There’s money to be made in reloading supplies and components — if you know what to stock.