Gear

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

There’s money to be made in reloading supplies and components — if you know what to stock.

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

Kel-Tec's KS7 is a compact, powerful and smooth shotgun.

Arm your patrons to the teeth with the best in red-dot and reflex sights.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

This reflex site is designed to hold up to the toughest conditions.

Glock's G48 MOS features an optics-ready Slimline design.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Simplicity and reliability at a value price.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

April 27, 2022, marks Federal Ammunition’s 100-year anniversary. This video provides a quick recap of the company’s history, and gives you a behind-the-scenes peek of the manufacturing plant as it looks today.

New Zeiss SFL 40 binoculars are available in two sizes, 8x40 and 10x40, and provide exceptional optical performance combined with a compact and lightweight design.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?