Optics

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.

The new TICO LT Series from ATN improves on its previous TICO clip-on system by making a slimmer and more ergonomic solution.

American Technologies Network has redesigned the OTS LT thermal handheld scanner, increasing the odds of finding game thanks to its Obsidian LT Core and improved sensors.

ATN's X-Sight LTV is a major advancement in day and night digital rifle scopes, allowing for real time footage of adventures in vivid, crisp clarity during day or night.

American Technologies Network has expanded its distribution and sales capabilities with a new facilty in Doral, Florida. Having two locations strategically placed on each coast will give ATN a better handle on the logistical needs of its customers. ATN's headquarters is located in San Francisco. Expansion in the sales staff will allow ATN to provide better service to its customers with the growing demand for ATN’s product line. ATN is the visionary company behind the advanced night vision, thermal imaging and digital Smart HD optics for hunters, outdoor enthusiasts, military, and law enforcement. Shooting enthusiasts have come to expect ATN will push the envelope with cutting edge technology integrated into its products. “We are very excited for what the future holds for ATN. As we grow and expand our product offerings along with the growth and expansion of ATNs capabilities and infrastructure," said James Munn CEO of ATN. "We are poised to become the dominant brand in the Smart Night Vision and Smart Thermal Optics category.” New product releases in 2019 were extremely well received by ATN customers, which fueled another record-breaking year for the company. While the Shooting Sports Industry as a whole had a rocky year, ATN’s growth continues into double digits. “Our continued growth can be attributed to exciting and innovative new products that ATN releases year after year," said Steve Lemenov, Director of Marketing for ATN. ATN is known for bringing to market exciting technologies like BIX (Ballistic Information Exchange), by having its optics talk to each other and exchange valuable ballistic information for instantaneous POI reticle adjustment. First-person perspective of hunts can be attained with its internal scope video recording capabilities, changing the way people hunt and record hunting adventures. Also, ATN released in 2019 the first digital smart FFP Mil-Dot reticle.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

The Rangetracker 1800 rangefinder from German Precision Optics features an HLDC display that provides up to 25 percent more light transmission.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

Bushnell is offering a new VIP Purchase Program for all members of the United States Military.

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.