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Optics

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Sig BDX Combo Kits include BDX Whiskey Series Optic and BDX Rangfinder e991f65cda8cad0d03a7ea8cd2674507 190808 162501

Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
Citadel 3 18x50 MR2 e991f65cda8cad0d03a7ea8cd2674507

New Gear: Sightmark Citadel 3-18x50 MR2

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.
AT Ns Day and Night optics deliver cutting edge electro optics features in 4 K copy f4159788da6a13a05c7755e7e3b29890

Tips for Upselling Premium Optics

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
Firefield Rapid Strike riflescope e991f65cda8cad0d03a7ea8cd2674507 190520 132502

New for 2019: Firefield RapidStrike Close- to Mid-Range Riflescope

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.
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New ATN BinoX 4K and BinoX 4T Binoculars

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new ATN BinoX models for 2019.
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ATN ThOR LT Thermal Scope

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.
Pulsar C Clamp mount 190104 102539 630209a8129d64644d9f3fa32254607a

New Gear: Pulsar C-Clamp Optics Mount

Pulsar has a new multi-use mounting system for the Pulsar Helion or Digiforce monocular: the Pulsar C-Clamp Mount.
Trijicon logo 190104 102536 630209a8129d64644d9f3fa32254607a

Trijicon Inc. Licenses OASYS Thermal Imaging and Aiming Technology

Trijicon Inc. will license BAE Systems’ OASYS thermal imaging and aiming technology, enhancing Trijicon’s expanding worldwide product portfolio for commercial, military and law enforcement customers.
Trijicon MRO C includes an AR riser and anti glare fron cover 190104 102535 22324800fce26a819a1e10ad9771752c

Behind Trijicon’s Brilliant Aiming Solutions

Trijicon is regarded as one of the top tier optics manufacturers in the market and has a solid outlook for 2018 and beyond.
Sightmark RAM Series horiz 190104 102412 630209a8129d64644d9f3fa32254607a

Sightmark Introduces Revamped Ultra Shot Line With RAM Series

Sightmark has updated its Ultra Shot reflex sights with upgrades and a fresh, new design for three models designed for AR-platform firearms and shotguns.
Pulsar optic 190104 131540 630209a8129d64644d9f3fa32254607a

Sellmark Agrees to Dealer Relationship With MidwayUSA

Sellmark announces a new dealer relationship with MidwayUSA, one of the most trusted names in industry retail, brick-and-mortar and online.
Pulsar IR Illuminator lifestyle 190104 102357 630209a8129d64644d9f3fa32254607a

Pulsar Introduces Two New Infrared Illuminators

If you're looking for a new illuminator for your predator and hog hunting rifle, or for other activities, the new models from Pulsar may be worth a look.
Sig Sauer TANGO6 riflescope 190104 102340 22324800fce26a819a1e10ad9771752c

SIG SAUER TANGO6 Riflescope Selected for US Army Squad Designated Marksman Rifle

The US Army has announced its selection of SIG SAUER’s TANGO6 1-6×24 riflescope to be used for its Squad Designated Marksman Rifle.
ATN offers a broad array of Night Vision Thermal Smart Optics and Rangfinders 190104 102130 22324800fce26a819a1e10ad9771752c

An interview with ATN — illuminating your view

American Technologies Network's Steve Lemenov talks to us about where the electro-optics market is headed.
The new logo for Eotech is pretty sharp looking e1506625869836 190104 101916 630209a8129d64644d9f3fa32254607a

EOTech takes aim at scope market

We speak with EOTech's Director of Marketing and Product Development, John Bailey, about the new direction the company is taking with rifle scopes.
FN 15 Competition e1453732033885 190104 101509 630209a8129d64644d9f3fa32254607a

SHOT Show 2016: FN America Competition AR

FN America comes in with a sweet AR for the competitor and Lucid Optics ups its game with a new rifle scope for the gamer.
GVO trijicon MRO db1215 190104 101229 630209a8129d64644d9f3fa32254607a

Trijicon Makes A Red Hot Red Dot

Each passing year brings better red-dot sighting systems with rugged construction, extended battery life and improved designs that are increasingly relegating iron sights to a permanent backup role.