When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Have you ever wondered why you can use ammunition from any manufacturer in any firearm in the same caliber? It's due to how ammunition is standardized.

Federal Ammunition, the world’s largest sporting ammunition manufacturer, has updated its name, logo and packaging as part of a rebranding project.

The Complete 6.5 Creedmoor Starline Cartridge Guide, available free from Starline Brass, offers an in depth look into the 6.5 Creedmoor cartridge.

W Train & Defend is personal defense ammunition designed to provide threat-stopping power without overly-taxing recoil.