You Want Loyal Customers? Try Going Old School

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

You Want Loyal Customers? Try Going Old School

In our fast-paced world, it seems like everyone checks out a company on their smartphones, making snap judgments on which shop or range or gunsmith to visit based on a slick-looking website, a promised low price, or hollow advertising copy that boasts reliability, trustworthiness or a unique level of expertise.

Sifting through all of these sales messages, potential customers eventually call you and have — understandably — high expectations. Now that they’ve chosen you as...

Please login or register to view Tactical Retailer articles. It's free, fast and easy!


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.