Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?
Huge companies like Beretta, Weatherby and Magpul are relocating to more welcoming states due to the political climate and economic challenges.
Frequent or repeat buyers are the bread and butter of your tactical business. Here’s how to get more of them.
Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.
The overall process of creating a thorough business plan can help nearly any store take stock of what is working—and determine what is not.