Michael D. Faw Articles

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Do you know your store's top traffic points and how to best take advantage of them to increase sales? Here's how to pinpoint the top spots in your store.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Want to make more money in the days ahead? If you are a business owner, that’s a null question. Of course, the answer is a strong and loud, yes!

Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?

Improving your business and boosting profits can be as simple as listening to your customers.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?

Huge companies like Beretta, Weatherby and Magpul are relocating to more welcoming states due to the political climate and economic challenges.