Max Archer Articles

Lee Precision is focused on product advancement and value for reloaders and dealers.

Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.

The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Primary Weapons System became well known for its premier tier of long-stroke gas piston AR-15s with leading edge innovation and its highly durable piston-driven uppers and rifles.

Begun just nine years ago as a spinoff of Israel Military Industries, IWI is seeing significant sales growth in the sporting industry.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

The Mossberg 590 Shockwave has been a rather interesting sales phenomenon for dealers around the country: a shorter shotgun-based firearm in a size format that doesn't require NFA paperwork. Here's a closer look.

Tactical Retailer had the opportunity to talk with Brady Speth, CEO and founder of Riton Optics, to understand where they started and the focus of the company.

Ruger has evolved from a company staked on legacy designs to one pushing the industry forward.

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.

How the Smith & Wesson M&P R8 .357 might prompt your customers to take another look at the tried-and-true wheelgun.